National Post was ready to eat the Globe's lunch. Thorsell retired.

But you been slagged by the best...Good on ya!

Posted by: Jay Currie at March 4, 2003 01:31 AM

Also interesting is the contrast with the TV ad market where ad agencies place a big premium on younger, even if poorer, viewers given their presumably higher and more maleable consumption habits. Meanwhile, the major dailies seem to be writing these potential readers off in favor of 60 yo white couples with big homes. Maybe both the networks and big media are overly obsessed with both categories but hard to see how they can both be right.

Posted by: Lloyd Albanol at March 5, 2003 12:18 PM

The thing I'm about confused about is that the LA Examiner (the future paper, I mean) seems to be targeting exactly the sort of market audience that you railed against. I'm not sure exactly what your association with the Examiner is, but you are promoting it and will presumably write for it.

Posted by: Amit Runchal at March 5, 2003 06:59 PM

Amit -- If you check my original link to my article (I'm too tired/lazy to bother), I made reference to the hypocrisy of it all there in the comments.

I'm not sure what my association with the new Examiner will be, either, but if it launches I will most likely have a strong editorial role. Also, it will likely be *more* available than the L.A. New Times was, with much more content, and distributed for free all over Los Angeles. And yeah, we'll be soaking the rich for all they're worth, too.

When Richard Riordan first contacted us about launching a newspaper here, we spent months trying to convince him to do a free tabloid daily. Wisely, in many ways, he stuck to his original idea of a gossipy, high-quality weekly. It will be a gas to work for, and I turned down enough lucrative jobs in 1999-2000 to earn a cement plaque in the Noble Journalistic Poverty Hall of Fame. I won't soon be giving up my critical faculties in the bargain, so when I write about newspapers I will, as they say, write about newspapers.

Posted by: Matt Welch at March 6, 2003 03:19 AM
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