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THE MORNING
AFTER Looking For Meaning In The
Convention For The Southland Tech Sector
By Matt
Welch The Zone News September
2000
Protesters weren’t the only ones using puppets to make a point at
the Democratic National Convention last month. Los Angeles-based AntEye, a
new audio-visual dot.com talent scout with headquarters on Wilshire
Boulevard, employed a human-sized puppet to walk around interviewing
politicians, celebrities and even LAPD riot cops for an upcoming
webcast.
“The stuff was incredible, the footage is unbelievable,”
said AntEye CEO Matti Leshem. “It was a way for us to explore what the
puppets could do.”
The company, which has been scouring unsexy
corners of the country looking for promising amateur videographers and
future news producers, shelled out for booths on the Los Angeles
Convention Center’s “Internet Avenue” and “Democracy Row,” parked a live
broadcast van outside the Patriotic Hall’s Shadow Convention, and spent
the three weeks before the big party cruising up and down the West Coast
meeting kids and spreading the word.
“We actually did spend quite a
bit of money on it, but I think that it was well worth it,” said Leshem,
whose company has now been featured on MSNBC, in New York Newsday, and on
The NewsHour With Jim Lehrer. It should be noted that AntEye only launched
April 15.
“There are not too many opportunities that you have to
spend money where it makes real good marketing sense, and you’re actually
doing something that is clearly making a difference in the most positive
way towards getting people involved in a process that they need to be
involved in.”
For Southern California technology companies, the
Democratic Convention was many different things: an occasion to sear their
URLs on the frontal lobes of an estimated (but never confirmed) 15,000
journalists and 4,300 delegates in attendance; a high-profile atmosphere
to show off topical services; a chance to rub elbows with politicos and
influence policy; and (perhaps above all) a golden opportunity to
advertise L.A. as a legitimate capital of the New Economy.
“I
thought L.A. just shined,” said Molly Lavik, executive director of
Lawnmower Online-The New Media Roundtable, an Internet publishing and
events company in L.A. “I can see people from other places watching and
wanting to relocate here and be part of what’s going on in Los Angeles,
because...(it) really, really showed Los Angeles as a vibrant, very
successful city and center of the heartbeat of the
nation.”
Regional boosterism aside, local tech companies’ other
aims frequently conflicted, leading to such disconnected scenes as the SBC
Communications booth in the Staples Center looking horribly forlorn and
neglected...even while the company was successfully wiring more than
10,000 phone and DSL lines and co-hosting a decadent “Lone Star
Celebration” for Texas Congressman Martin Frost (whose state is the only
one of SBC’s 12 operating areas to accept the company’s argument that it
has adequately opened the local-call market up to competition...and is
therefore eligible to transmit data across long-distance lines).
Internet Avenue—actually a little corner inside the Convention
Center—was a confused mix of tradeshow stands and makeshift office space,
where hucksters from Votenet.com would flag down passersby while two
nearby reporters from Inside.com glowered into their laptops.
“We
don’t actually want anyone to talk to us,” grumbled Inside’s Ben
Berkowitz.
Such confusion was ripe for parody by the national
press. The excellent National Journal Convention Daily, produced by the
small-circulation Beltway weekly of the same name, disparaged Internet
Avenue as “The Boulevard of Broken Sewers.” C-SPAN attempted nightly to
interview goateed editors from the overhyped Voter.com, with predictably
painful results. The most popular Internet booth, by far, was ABCNews.com,
where foot traffic stopped to gawk at whichever celebrity Sam Donaldson
was interviewing, from Christie Brinkley to “The Rock.”
Mostly,
though, the dot.com angle had been fairly well exhausted at the Republican
Convention, and the visiting journalists had other distractions besides
some alleged “Digital Coast” to contend with.
“The media had three
main focuses: the politics inside; the protests outside with the
LAPD...and then, ‘Where are all the parties going to be,’” said Jack
Kyser, chief economist of the Los Angeles Economic Development
Corporation, who gave the tech sector “low grades” for getting its message
out to a national audience.
“The New York Times and some others had
some thoughtful and even-handed pieces about Los Angeles...but some of the
media who dredged up the same old tired clichés still don’t have any idea
of the technology and New Media developments that have happened here,”
Kyser said. “It’s a very complicated story.”
The Democrats, from
early Arpanet supporter Al Gore on down, are making substantial efforts to
portray themselves as the party of the New Economy. Unlike the
Republicans, they managed to stock their convention full of
information-packed Palm Pilots, laptop ports, and rows of cable-connected
iMacs and PCs.
More important than the gadgets, the party
leadership itself is filled with high-tech enthusiasts. The chair of the
Democratic National Committee, 39-year-old Joe Andrew, is co-founder of an
Indianapolis venture capital firm that invests in biotech companies, and a
partner and entrepreneurial services specialist at a corporate law firm
that helps clients deal with government agencies.
“Joe Andrew is
probably the most tech-oriented chairman the party’s ever had,” said Steve
Westly, eBay’s vice president of marketing, and the Democrats’ key
fund-raising point man in the Silicon Valley. “He’s the real deal...this
guy really gets it.”
Tech entrepreneurs were also cheered by the
vice-presidential nomination of Connecticut Senator Joe Lieberman,
co-founder of the New Democracy Network, a centrist Democrat club and
political action committee that “acts as a political venture capital fund
to create a new generation of elected officials eager to lead the U.S. and
the world into the 21st century and the Internet Age,” according to the
group’s Web site.
Lieberman, the NDN and the Democratic Leadership
Council (which he also helped lead) were honored in a private dinner Aug.
15 thrown by TechNet, one of the main Silicon Valley lobbying groups,
which also co-sponsored the large post-party for Lieberman after his Aug.
16 speech. Oracle, and the Computer and Communications Industry
Association also bought Lieberman dinner that same night.
“The
reality is they’re looking for dot.com money to raise for their party, but
they’re also looking to be branded,” said Jamie Natelson, director of
production for the Venice Interactive Community, the five-year-old events
group. Natelson, and “lots of dot.com folks,” noshed with Lieberman
Tuesday night. “The Democrats have been branded as not very good with the
economy, (so) they’re looking to be branded as good with the New
Economy.”
Natelson, who worked inside the Beltway for nine years
primarily as a fund-raising consultant, says she “actually believe(s)” the
New Democrat tech shtick. “I know a little bit about Washington, and they
were definitely behind. They’re not like the Silicon Valley or the Digital
Coast. In Washington they’re way behind the trends, but they’re playing
quick and fast catch-up,” she said. “I actually spoke with a
representative from the White House (at a Convention party), and he was
very excited about the possibilities, and I think they’re open and they’re
wanting to listen.”
The platforms of the two major parties, if they
mean anything, do not differ significantly in tech-sector matters. Both
are mum on Internet sales taxes, though Gore and George W. Bush have both
said they will extend the current moratorium. Republicans make a point of
opposing taxes on dial-up connections (perhaps in response to the
long-circulated and always-groundless Internet rumor that Washington was
about to enact secret connection levies), and in general call for more tax
cuts than the Democrats.
Both make noises about protecting
international copyright law, while keeping a lid somehow on online porn,
and the Democrats vow to regulate the corporate collection and sale of
data.
Lieberman’s New Democrat Network, which would presumably have
some clout in a Gore White House, even has an “e-genda 2.0,” whose
fuzzy-sounding core beliefs (e.g. “assert global leadership”) include
Silicon Valley-approved policies such as allowing more high-tech
immigration visas, investing in education and adopting “responsible fiscal
policies to ensure continued economic growth.”
These subtleties may
or may not matter to technology behemoths like Microsoft, Oracle,
AT&T, America Online and eBay, which have donated millions to both
parties. Besides an overall business climate—which neither party is likely
to befoul—these companies’ concerns tend toward the specific: Microsoft
would like leniency in its anti-trust case; AT&T would like to ease
federal regulations which restrains its activities; AOL wants no FCC
trouble mucking up its purchase of Time-Warner.
All are simply
making sure the party chiefs and junior legislative clerks alike know
their views, so no major policy or minor clause bites their butts. Plus,
it’s fun to be important.
During the Convention week, New
Democratic Network politicians (also known at the “Blue Dogs” in the House
of Representatives) feasted at a private fund-raising dinner with AT&T
President John Zeglis, GeoCities founder David Bohnett and entertainment
executive David Salzman. They were sponsored by Yahoo and Genentech,
handed checks from Citigroup, wined by AOL, dined by eBay, and shown
around Dodger Stadium by News Corp. (with a little help from Covad
Communications). Other sponsors, party-throwers and pocket-stuffers
included Grassroots.com, the Hollywood Stock Exchange, and every financial
services company you’ve ever heard of.
This palm greasing was one
of the prime villains outside the Staples Center during Convention week,
whether in the “Protest Pit” across the street, or down at the Shadow
Convention, or in the middle of a heavily policed march down shuttered
Broadway. And while the anarchists baffled many with their fractious
demands and revolutionary politics, the campaign-greed theme resonated
with at least some of the dot.coms prowling the corridors of power, and
not every pretty young thing hit the party circuit.
“We were too
busy working,” said AntEye’s Leshem. “The parties aren’t for us—they’re
for the fatcat bigwigs.”
Actually, most (or at
least many) of those fortunate enough to hold press or delegate passes
were too busy working, observing and having fun to catch every Barbara
Streisand or John Travolta party...if they were invited at
all.
VIC’s Natelson said she was on the job “24/7,” handling
technical issues and staffing the community’s large and comfortable
Convention Center booth, which offered up computers, e-candies and tea
lattes (not to mention copies of The Zone News). “I must say that the chai
tea lattes were a big draw to the booth,” she said. Despite the schedule,
there was still time for some old-fashioned neck craning. “Mayor Riordan
came into our booth, I saw Al Franken walk by and I saw Cokie Roberts walk
by. You know, it’s exciting for NPR junkies, though it has nothing to do
with VIC.”
“It was an amazing experience,” Natelson continued. “We
were centered around 15,000 reporters...and I think we really did create a
community environment. People were regulars, they came and checked their
Internet, they made phone calls, and we kinda told them about VIC and what
we did for the Los Angeles community, and as we are going to grow we
wanted to let them know we might be in a community near them
soon.”
Other Southland tech boosters were similarly upbeat a week
later. Gary Mendoza, government relations chair of the Digital Coast
Roundtable, a non-profit Net industry group chaired by Riordan, was
especially jazzed by a DCR-co-sponsored economics forum in the Central
Library Aug. 11 featuring Earthlink founder Sky Dayton, Amgen Inc. Chair
Gordon Binder and real estate tycoon Eli Broad, hosted by business babe
Willow Bay and broadcast on CNNfN.
“That was a very good
conversation that helped highlight what Los Angeles has going on, and
where Los Angeles is heading, and really how this region is continually
reinventing itself around changing uses of technology, changing patterns
of industrial organizations and relationships, and it was very, very
well-received,” said Mendoza, who works at Riordan’s law firm representing
Internet companies. “I think that the tech community and the Digital Coast
Roundtable had a pretty good convention.”
If that sounds a little
different than the antagonistic experience of the 10,000-plus anarchists,
riot cops and reporters who growled at each other for four brutally hot
days...well, you can always count on Southern Californian techies to look
on the bright side.
“Whether you’re for or against the Democrats,
it was exciting to be able to host such a global event, and I was proud,”
said Lawnmower’s Lavik. “And on a personal note I thought the speeches
were riveting, and I cried through most of them.” z
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